Email Automation
Lifecycle marketing, subscription retention, and customer communications
Email 1 — Welcome to Copper Kettle
New customer signup
Email 2 — Brand Story
Day 2 after signup
Email 3 — Featured Soups
Day 4 after signup
Email 4 — Subscription Benefits
Day 7 after signup
Email 1 — Your collection is waiting
2 hours after cart abandoned
Email 2 — Still thinking it over?
24 hours after cart abandoned
Email 3 — Final reminder
72 hours after cart abandoned
Order Confirmed
Order created
Order Shipped
Tracking number added
Delivered
Order status → delivered
Satisfaction Follow-up
7 days after delivery
Reorder Nudge
30 days after last order
Subscription Welcome
Subscription created
Thermometer Gift
First subscription
Upcoming Shipment Reminder
3 days before next ship date
New Soup Announcement
Manual — triggered by admin
We miss cooking for you
45 days since last order
Featured Soups
52 days since last order
Build your next collection
60 days since last order
Discover New Soups
Customer ordering same 2 soups repeatedly
VIP Milestone
5th, 10th, or 25th order
Sends a test version of the selected email with sample data to the address above.
- New customers (0 orders)
- One-time purchasers (1 order)
- Repeat customers (2–4 orders)
- VIP customers (5+ orders)
- Active subscribers
- Inactive (45+ days)
- Low variety orderers